2024 Star Women in Grocery Award Winner Alessandra Bisaillon (Q&A)

Alessandra Bisaillon 

Director of Marketing and Media Relations
Farm Boy

How did you get your start in the grocery business?

I began my career in the energy sector; after 15 years of various roles in marketing, category management, sales, strategic planning and retail operations, I transitioned into the grocery industry in 2021. Grocery was a natural fit given the many synergies between the industries, which provided me a solid foundation and understanding of the retail sector.

What keeps you passionate about your work?

My team and the opportunity to foster creativity and innovation keeps me passionate about my work each day. When team members feel valued, inspired and appreciated, they become your most valuable brand ambassadors, ready to tackle any challenge together. It is both an honour and a privilege to be part of an organization like Farm Boy, which is committed to serving our customers with an unparalleled shopping experience and also one that fosters deep connections with our communities and partnerships with local organizations.  

What is the best career advice you've received?

The best advice I ever received was right out of university from my first boss, who is still my mentor today: “No one will ever remember an individual for the outstanding projects executed or presentations given, but rather how that individual led and made them feel. So, keep putting people first as it will always serve you well.” Since then, I have continued to put people first and led my teams with support, transparency, compassion and empathy over the last 19 years of my career. 

Click here for the full list of 2024 Star Women in Grocery award winners.