Former Blue Diamond exec joins Nature’s Path as CMO

Nature’s Path has hired Raj Joshi as its chief marketing officer.

Joshi will spearhead strategic marketing initiatives to build the company’s North America market presence. 

He will focus on deepening consumer connections, expanding market reach in the U.S., leading the R&D organization and driving sustained growth for Nature’s Path’s portfolio of USDA Organic and Non-GMO Project Certified breakfast, baking and snack brands. 

Joshi joins the company from almond marketer and processor Blue Diamond Growers, where he worked for eight years, most recently serving as chief growth officer.

Before that, the executive had an 18-year career at the Kellogg Company as a former general manager and marketing vice president. 

“We’re thrilled to welcome Raj to the Nature’s Path leadership team as our first Chief Marketing Officer,” said Arjan Stephens, President of Nature’s Path. “As a family-run company deeply committed to our triple bottom line approach, Nature’s Path is gaining an industry powerhouse in Raj so we can continue sharing our promise to leave the earth better than we found it through an integrated marketing approach. With Raj’s guidance, we look forward to not only expanding our North American presence, but also creating impactful marketing campaigns and exciting innovations that will reach consumers looking for delicious, high-quality organic foods.”

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