GoodLeaf Farms taps M&M Food Market's Andy O'Brien as president and CEO

GoodLeaf Farms has appointed former M&M Food Market CEO Andy O’Brien as its new president and chief executive.

O’Brien succeeds Barry Murchie, who is transitioning to a role on the indoor vertical farming company’s board of directors.

Prior to M&M Food Market, O’Brien worked for consumer brands such as General Mills, Campbells, Sunkist, Mars and Cara (as president of Kelsey’s and Montana’s).

He also is on the Advisory Board for Northland Restaurant Properties (Moxies, Chop Steakhouse and Denny’s Canada) and the board of directors for Bakers Delight/Cobs Canada. 

“GoodLeaf Farms presents an amazing opportunity to take a young company with roots in the tech sector and turn it into a strong consumer food brand,” O’Brien stated. “GoodLeaf is poised to deliver fresh, high-quality leafy greens to Canadians from coast-to-coast. I am excited to lead GoodLeaf in this new chapter.”  

Between its three farms in Guelph, Ont., Montreal and Calgary, GoodLeaf Farms produces more than five million pounds of fresh, leafy greens annually for consumers and restaurants coast to coast. 

“We have set a strong foundation over the past half-decade getting GoodLeaf established with a national footprint to ensure food security and sovereignty for Canadians, and with his exceptional experience in the food and hospitality sector, Andy is going to unlock the growth that foundation can support,” Murchie said in a release.  

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