Path to Purchase Live coming this fall

The Path to Purchase Institute is bringing together consumer product marketing and retail leaders for an in-person event, the first in two years, for its Path to Purchase Live education and networking event.   

Running Nov. 1  - 3 at Orlando’s Hyatt Regency Grand Cypress, organizers say the event will feature leading industry experts who will present new strategies that attendees can activate to drive sales following two years of unprecedented changes in how consumers discover, consider and make purchase decisions. The program will include sessions on sustainability, driving purchases online and in-store, pandemic leadership lessons, roundtable discussions of critical industry issues and a retail executive panel sharing what retailers want from brand partnerships.

Also part of the Path to Purchase Live program is an educational Adult Beverage Marketing Forum with a keynote session on navigating the new omnichannel landscape, an online and in-store spending mix best practices session and a breakdown of delivery capabilities and strategies. 

The Path to Purchase Institute is a brand marketing insights, intelligence and networking provider and member community serving product manufacturers, retailers, agencies ant the entire ecosystem of solution providers throughout the path to purchase.

For more information or to register for the event visit pathtopurchaselive.com