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Marketing
Why Food Basics is celebrating 'Wowza' again
Metro's discount banner returns to advertising with a celebratory tone
Marketing
Amazon Canada unveils Pride project in Quebec
A new book highlights the realities encountered by LGBTQ2S+ employees in the province
Marketing
Nature’s Emporium kicks off Local Love: Farm Edition 2022
The annual event highlights farmers, brands and producers along with the benefits of shopping local
Marketing
BMO and Air Miles team up for Canada-wide grocery benefits
The news is a boon to the rewards program, which has lost major partners over the past year
Marketing
Sobeys launches mental health-focused ad
TV spot “Clear the Clouds” kicks off the third year of Family of Support, which has raised more than $9 million in support of youth mental health
Marketing
Dairy Farmers is all in on sustainability
New campaign highlights the group's goal to reach net-zero greenhouse gas emissions by 2050
Marketing
Wonder introduces 10-packs of hot dog buns
The brand was the first to answer Heinz Ketchup’s call for an agreement between “Big Bun” and “Big Wiener”
Tech
Walmart Canada launches 30-minute grocery delivery
Piloting in the GTA, the convenience offering includes 4,000 most-shopped items
Tech
Digital flyer company Flipp acquires its largest rival, reebee
The merged entity boasts approximately 6 million monthly users in Canada
Marketing
Shreddies opens a Toronto ‘Wheat Dispensary’
The Queen West pop-up is offering four ‘strains’ of the breakfast cereal
Marketing
UPDATED: Empire joins ownership group behind Scene+ loyalty program
Scene+ rollout in Empire banners will begin with stores in Atlantic Canada this summer
Marketing
Pattison Food Group banners to discontinue print flyers
Save-On-Foods, Nesters Market and Buy-Low banners will move to digital-only delivery effective July 14
Marketing
Galen Weston hypes PC products in summer push
Loblaw CEO is back to promote the grocer's PC Insiders Report and range of new products
Marketing
Some like it cold, says Heinz Ketchup
The brand has introduced Cold Ketchup, featuring labels that turn blue when it reaches peak coldness
Marketing
Zabiha Halal tackles Islamophobia with new campaign
“Sharing Halal” gives Muslim Canadians a platform to share their stories and experiences
Marketing
Instacart brings ad service to Canada
CPGs can now target ads to consumers who are actively shopping on the app
Marketing
Biebs is back. Canadian pop star collabs with Tim Hortons on new chilled coffee
Following up on the success of Timbiebs, Justin Bieber puts his spin on the coffee chain's cold brew coffee
Tech
Digital divide among Canadian businesses growing: Study
Business Development Bank of Canada says businesses not online are mostly invisible to new generation of consumers
Marketing
Selling the season
Summer, and the promise of outdoor entertaining, is just around the corner. Here’s how to fire up sales during this key period
Marketing
Empire secures the naming rights on these two stadiums…
As part of its partnership with Tennis Canada, Sobeys Stadium in Toronto and GA Stadium will host the National Bank Open presented by Rogers
Marketing
Transcontinental halts flyer distribution in Mirabel
Montreal company continues to fight for an opt-out system for its printed flyers
Marketing
Grocery flyers to only reach Montreal households that request them
More than 200,000 Quebecers currently receive the flyers, called Publisac in Quebec
People
Plant Veda hires a brand director
Joanna Cruciat brings more than 25 years of marketing experience to the role
Worth Reading
Experts offer money-saving tips to Canada's grocery shoppers
From coupons to food-waste apps, experts share ideas on how Canadians can cut costs
Show More