Marketing

Dairy Farmers of Ontario once again puts the focus on families

New advertising in its two-year-old “Dairy Done Right” platform features one of its more than 3,400 dairy farming families
Curbing Canadian food waste: There’s an app for that

Canadians are among the world’s worst offenders when it comes to domestic food waste. Hellmann’s Canada wants to change that with Fridge Night
Organic Garage unveils a new logo

Toronto-based independent grocer is making changes to its signage as it looks to grow its footprint
Kraft Peanut Butter launches fund for food-allergy medication

The brand is helping people offset the cost of life-saving epinephrine injection pens
Rebranded Ben’s Original launches across Canada

Mars Food Canada introduces new packaging and a scholarship fund for under-represented communities
Kraft Peanut Butter launches children’s book for Transgender Awareness Week

Limited-edition book aims to help families have conversations about pronoun use
Season's eatings

What food and drink trends will shape holiday entertaining in 2021?
Check this out: Future of Cheese has new branding

Organic Garage rolls out a new look for the plant-based product maker it acquired earlier this year
QR codes are back, but do customers care?

New research from Field Agent Canada finds that one-third of Canadians have used QR codes in-store in the past month
Serving the LGBTQIA+ shopper

Companies need to look beyond Pride to win over these shoppers
Hellmann’s new food waste campaign is garbage (trucks)

The mayo brand is turning the medium into the message to raise awareness of the growing problem
Canadians with allergies lack confidence in food labels: Study

One quarter of Canadians claim they have at least one food allergy and/or intolerance
Maple Leaf features natural family moments in new ad campaign

The new work promoting its bacon is part of the ‘It’s Only Natural’ brand platform introduced this summer
Sponsored

How the right couponing strategy can yield results (Q&A)

Having the right couponing plan in place can drive store visits and increase sales. And webSaver.ca is here to help
Empire teams up with Canadian Paralympic Committee

Parent company’s family of banners is the official grocer of the Canadian Paralympic Team
Costco, chips and chocolate: It’s beginning to look a lot like Christmas

Field Agent’s new holiday spending report says consumers will be keen to spend after a year of no get-togethers
New Loblaw docuseries explores food waste

The four-part online series fits with the grocer's ongoing corporate social responsibility commitments
Calgary Co-op celebrates everyday food and beverage moments

New campaign features U.K. sports commentary and viral sensation Nick Health
Dairy Farmers opens a ‘post-to-pay’ store

Customers pay for dairy-themed food and lifestyle products with posts on Instagram and TikTok
Ricardo introduces revamped packaging

The work is designed to present a ‘warm and inviting spirit’ to shoppers
President’s Choice beefs up its line of plant-based foods

Loblaw brand continues to build out its PC Plant Based line that launched in 2019
Video game controllers from No Frills that are truly bananas

Discount banner introduces game controllers made from fruit as part of its ongoing Haulers marketing platform
A new day for design

Local connections, flexibility, and a return to shopping “experience” are all major themes in grocery store design as we head towards a post-pandemic era
New Couche-Tard brand identity a wink to its heritage

Convenience store chain adopts a new look it says unites its Circle K and Couch-Tard brands