Marketing

Metro's discount banner returns to advertising with a celebratory tone

A new book highlights the realities encountered by LGBTQ2S+ employees in the province

The annual event highlights farmers, brands and producers along with the benefits of shopping local

The news is a boon to the rewards program, which has lost major partners over the past year

TV spot “Clear the Clouds” kicks off the third year of Family of Support, which has raised more than $9 million in support of youth mental health

New campaign highlights the group's goal to reach net-zero greenhouse gas emissions by 2050

The brand was the first to answer Heinz Ketchup’s call for an agreement between “Big Bun” and “Big Wiener”

Piloting in the GTA, the convenience offering includes 4,000 most-shopped items

The merged entity boasts approximately 6 million monthly users in Canada

The Queen West pop-up is offering four ‘strains’ of the breakfast cereal

Scene+ rollout in Empire banners will begin with stores in Atlantic Canada this summer

Save-On-Foods, Nesters Market and Buy-Low banners will move to digital-only delivery effective July 14

Loblaw CEO is back to promote the grocer's PC Insiders Report and range of new products

The brand has introduced Cold Ketchup, featuring labels that turn blue when it reaches peak coldness

“Sharing Halal” gives Muslim Canadians a platform to share their stories and experiences

CPGs can now target ads to consumers who are actively shopping on the app

Following up on the success of Timbiebs, Justin Bieber puts his spin on the coffee chain's cold brew coffee

Business Development Bank of Canada says businesses not online are mostly invisible to new generation of consumers

Summer, and the promise of outdoor entertaining, is just around the corner. Here’s how to fire up sales during this key period

As part of its partnership with Tennis Canada, Sobeys Stadium in Toronto and GA Stadium will host the National Bank Open presented by Rogers

Montreal company continues to fight for an opt-out system for its printed flyers

More than 200,000 Quebecers currently receive the flyers, called Publisac in Quebec

Joanna Cruciat brings more than 25 years of marketing experience to the role

From coupons to food-waste apps, experts share ideas on how Canadians can cut costs