Seth Stover talks Flipp and flyers (Video)
How is this digital flyer app increasing sales using customer insights?
Flipp, a free digital flyer app, is helping retailers tell their weekly weekly stories and capturing customers' attention.
At Canadian Grocer's inaugural Thought Starters Conference, Seth Stover, managing director of partner development with Flipp, discussed the importance of flyers and how to make sure you're reaching the right customer.
"Make sure you're fishing in the right pond," said Stover. We caught up with him after his presentation to get a few more insights: