Sammontana Italia acquires Toronto’s La Rocca Creative Cakes
Sammontana North America—the newly formed entity of Italy-based Sammontana Italia Group—has signed a deal to acquire Toronto-based manufacturer La Rocca Creative Cakes.
La Rocca operates a production bakery dedicated to cakes, desserts and frozen pastries, and distributes its products within Canada and to the U.S.
The company said it aims to expand into foreign markets through organic growth and acquisitions in the dessert, ice cream and frozen pastry sectors.
Sammontana Italia said the La Rocca’s products will complement its Bindi brand, which is already sold in North America.
“At the beginning of the year, we set ambitious goals for growth and international expansion, and the acquisition of La Rocca Creative Cakes is a significant step toward achieving these objectives. Furthermore, the brand aligns closely with us in both values and business practices—key considerations for our Group when choosing new partners,” stated Alessandro Angelon, CEO of Sammontana Italia, in a press release. “La Rocca is not only an established leader in the premium dessert market, but it also shares our deep-rooted commitment to high-quality ingredients, craftsmanship, and Italian-inspired pastry excellence and know-how. We are therefore confident that our combined strengths will deliver excellent results.”
La Rocca was founded 40 years ago by Lina Givens and Harvey Easson together with their sons, Marty and Michael.
Michael Givens serves as president and CEO and will continue to lead the company.
La Rocca Creative Cakes produces over 120,000 premium cakes each week on average, supplying retail stores across North America.
In 2024, La Rocca generated revenues of over $70 million.
The transaction is expected to close in March 2025.
