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2022 Star Women in Grocery winner Barb Peters (Q&A)

Rising Star
Barb Peters

Barb Peters

Director of Sales
UNFI Canada


How did you get into the grocery/CPG business?

I’ve worked in CPG for more than 30 years and have loved every minute of it! I love the food industry and have enjoyed working within both retail and foodservice.

What do you like most about your job?

I get the most job satisfaction out of developing people and helping them achieve their career goals.

What’s the best career advice you’ve received?

Be curious and be open to new roles and opportunities. Also, don’t ask your team members to do something you wouldn’t be prepared to do yourself.

What do you think is your best quality?

I think my best quality is my collaborative style. I’m always looking to find solutions that work for all parties—internally and externally.

What has been a career highlight or one of your greatest career achievements so far?

I’ve had a lot of highlights over my 30-year career so it’s hard to pick just one. However, if I had to pick one, it would be the success I had with engagement scores within my team. Of more than 100 leaders within North America, I had the highest engagement score.

What do you like to do when you’re not working?

I love spending time with my family, and I love cooking, travelling and hiking.

Click here for the full list of 2022 Star Women in Grocery award winners.

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