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Marketing
Coca‑Cola announces limited-edition flavour made with the help of AI
Zero-sugar offering will be available for a limited time in select markets including the United States and Canada
People
How Cove Drinks’ founders took their home-brewed kombucha to major grocers coast-to-coast
Brothers John and Ryan MacLellan are making a splash with their kombuchas and sodas
News
Canadian Food Inspection Agency recalls more than 20 brands of energy drinks
The agency began recalling the drinks in July
Experts
Is Canada sobering up?
Canada is redefining its relationship with alcohol, as declining sales are influenced by factors such as weather, health concerns, and the growing popularity of non-alcoholic alternatives
News
Monster caffeinated energy drinks recalled
Products have been recalled due to issues around caffeine content and labelling
People
Partake Brewing promotes Evan Cohen to president and chief commercial officer
Non-alcoholic craft beer company also ups Sara Ross to VP of marketing
Beverages
Popular Prime drink and five others that exceed Health Canada's caffeine limits recalled
The CFIA issued a recall notice for Prime Energy, as well as products from 3D Alphaland, 5 Hour Energy, Celsius, GFuel and Sting
Marketing
Electrolit and Honda Indy Toronto team up
The company will be the official hydration partner at the 35th annual races
News
Corby Spirit and Wine to acquire Ace Beverage Group
Corby said the transaction adds scale to its portfolio in the ready-to-drink category
Marketing
Guru Energy partners with CTV’s The Amazing Race Canada
The energy drink maker will sponsor a once-in-a-lifetime trip to the winners
Beverages
As Canadians seek something extra from their beverages, functional drinks are thriving
Consumer desires are influencing everything from product formulation to advertising to in-store merchandising
Sustainability
Coca-Cola Canada Bottling acquires six electric Volvo trucks
The Class 8 battery-electric trucks, to be delivered throughout 2023, are the first in the beverage distributor’s fleet of 650 heavy-duty vehicles
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