Retail Council of Canada (RCC) and Food Health & Consumer Products of Canada (FHCP) have revealed the 2023 Canadian Grand Prix Lifetime Achievement Award honourees.
Serge Boulanger, who held the position of SVP, national procurement and corporate brands, at Metro prior to his retirement in February of this year, and John Pigott, CEO of Club Coffee and Morrison Lamothe (MLI), will be recognized at an upcoming gala.
The Canadian Grand Prix Lifetime Achievement Award is presented to individuals or families who have demonstrated outstanding service and dedication to the Canadian retail and grocery industries.
Boulanger’s career began in marketing at Metro in 1996. He then rose through the organization spearheading several initiatives.
In 2008, he piloted the rebranding in Ontario of the five conventional banners to the Metro brand. In 2009, Boulanger moved to Metro’s pharmacy division as vice president and general manager, where he successfully launched the Brunet Plus and Brunet Clinique banners in Quebec, as well as the "Ma Santé" program.
Later, in 2012, Boulanger was promoted to his most recent position. Over the years, he added more responsibilities to its portfolio, leading Première Moisson Group, Phoenicia, Metro's Central Kitchen for ready-to-eat products and the partnership with JBS Food.