2024 Generation Next winner Amanda d'Halluin (Q&A)

Amanda d'Halluin

Director, Trade Marketing, Yogurt and Cultured Division, Lactalis Canada

In its latest year-to-date results, Lactalis Canada’s yogurt revenues were showing double-digit growth and the highest sales volume per shelf space in the category. Amanda d’Halluin, director of trade marketing in the category—a role she was promoted to in 2023—can take some of the credit for that growth. She engineered a proactive approach to category management, implementing checklists for sales and marketing and decreasing stock shortages. 

“We broke sales records and shared best practices to our Lactalis family globally,” says d’Halluin. She is also the architect of Lactalis’s now five-person privatelabel group. “I started it as a side project in 2015, while in an analyst support role,” she recalls. “I was by my lonesome, but it was a great opportunity to build something from scratch.”

Her advice for those early in their careers? Find a place where you can be yourself. “What empowered my authenticity was having managers and leaders that invested the time to develop and advocate for me,” says d’Halluin, who has been with Lactalis since 2014. “The right manager and team environment is what can make the difference in your success that will push you from good to great.”

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer