2024 Generation Next winner Armando Tenias (Q&A)

Armando Tenias

Customer eCommerce Manager, Nestlé Canada

Armando Tenias is helping Nestlé Canada develop grocery e-commerce as a major growth driver for the food company.

Tenias manages Nestlé’s e-commerce business and is establishing ways in which the company can meet consumers where they are. “By having that higher level of partnership with our retailers, we can better serve the needs of our shoppers.”

Tenias has found ways to improve efficiency at the company, including the implementation of a digitally generated image technology that works on templates and eliminates manual work. 

“When you have a large portfolio like we do, over 900 different items with different shapes and forms, it’s really important to find a solution that can help you to work on those products so you can push them through to retailers,” he says.

To ensure the technology he’s introducing works company-wide, Tenias created a training plan for marketing and sales staff. “I want to be an enabler for Canadian industry in terms of innovation and digitization and to modernize the grocery industry in Canada.”

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer