2024 Generation Next winner Brittany Ford (Q&A)

Brittany Ford

Director, Sales, Carlton Cards

Brittany Ford studied science in university, but soon realized she preferred working with people over lab rats—so she pivoted to a career in sales. After early jobs in retail store management, followed by account management, Ford joined Carlton Cards in 2016 as an account executive.

It quickly became clear that Carlton Cards was an excellent fit for me,” she says

Eight years later, Ford is now director of sales at Carlton, overseeing a portion of the national accounts team that manages the day-to-day business with retail partners, as well as a portion of Carlton’s field management organization, which looks after the in-store retail execution of the business.

Ford is proud of many of her accomplishments over the years, but is especially proud of her leadership role in two major projects that expanded the availability of Carlton Cards across Canada. “These projects brought together multi-functional teams and showcased the value of individual areas of expertise in tandem with the importance of collaboration,” says Ford. “It was invigorating to witness the teamwork and camaraderie that developed with each project milestone.

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer