2024 Generation Next winner Colin Frenke (Q&A)

Colin Frenke

Strategic Demand Leader, Mars Food and Nutrition North America

Colin Frenke has been in the consumer packaged goods world since leaving university, receiving promotion after promotion over the years.

He spent nearly a decade with Procter & Gamble (P&G), progressing from sales rep to category management, sales strategy and sales director positions. Highlights there included the launch of P&G’s Amazon.ca business, and a partnership with Well.ca to open a first-ever virtual store with QR codes. “It was leading edge at the time,” Frenke says.

Now, as strategic demand leader at Mars Food and Nutrition, Frenke is responsible for the company’s go-to-market operations, strategic revenue management and category management for North America with about 15 associates at five sites in the United States and Canada. 

Frenke has helped transform how Mars analyzes, manages and goes to market, while also developing a high-performance team culture.

During his career, he has led more than 100 associates, and takes pride in seeing them grow. “What really excites me the most is finding opportunities for people within my organization to not only succeed, but to flourish.”

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer