2024 Generation Next winner Danny Brannagan (Q&A)

Danny Brannagan

CEO, Goodness Me! Natural Food Market

In less than a year of joining Goodness Me!, CEO Danny Brannagan has initiated innovative processes at the Ontario-based grocery chain that are already reaping benefits. In addition to facilitating the grocer’s development of better data governance using automation and artificial intelligence, he mentors new and emerging leaders using a flat organizational philosophy. “This means people at all levels of the company feel safe and comfortable voicing their concerns, and we’re constantly looking for feedback across the board on what we can do better,” he says. 

Brannagan credits his accounting background and former experience in health care for providing him with the problemsolving tools needed to find new, sustainable solutions for the business. Since joining Goodness Me!, he has facilitated a complete overhaul of advertising and promotion practices, overseeing negotiations with more than 900 brands and a process redesign that saved hundreds of hours of labour per week. As a former athlete, he values the connection between quality foods and improved health, so the company’s mantra of “discovering the power of food” is one he is truly passionate about.

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer