2024 Generation Next winner David Alexander (Q&A)

David Alexander

VP, Snacks and Meal Solutions, Maple Leaf Foods

His journey from digital marketing to supply chain and then category marketing is testament to David Alexander’s versatility and commitment. He has spearheaded transformative changes across the company and is a founding member of Maple Leaf Pride & Allies, an employee resource group that fosters inclusivity. Under his leadership, the group has introduced transgender programming, support for parents of LGBTQIA+ youth and expanded gender-affirming care.

In 2023, Alexander improved the customer fill-rate at Maple Leaf Foods by 15%, enhancing the company’s working capital by some $5 million and more than doubling customer satisfaction ratings in the supply chain. He also takes great pride in mentoring the next generation of leaders within his team. 

“By fostering a culture of continuous improvement, encouraging open feedback and providing the tools for professional growth, I’ve been able to build a high-performing team that consistently exceeds expectations,” he says. Currently, his focus is on consumer-driven innovation, growing the core business and simplifying internal processes to better align with external priorities. “Another key aspiration ... is to continue championing the values of inclusivity and sustainability in our marketing efforts.

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer