2024 Generation Next winner Federico Rivera (Q&A)

Federico Rivera

President, Rana Meal Solutions Canada

Since joining Rana Meal Solutions in 2020, Federico Rivera has been key to revolutionizing the refrigerated pasta category in Canada. He has led the launch of groundbreaking products—a premium lasagna that drastically reduces preparation time from 1.5 hours to eight minutes—and introduced unique recipes tailored to Canadians’ regional tastes. Under his guidance, the company’s revenue skyrocketed, and Rana expanded into almost every major and independent retailer in Canada. 

Beyond reaching exceptional business metrics, Rivera was instrumental in establishing the company’s partnership with Second Harvest food rescue organization. Rana Canada has donated products worth more than $1 million to help families in need since March 2023. “What keeps me passionate about my work is the opportunity to innovate and positively impact our community,” he says. “I believe food has the power to bring people together and I’m committed to ensuring our products deliver the highest quality and convenience.”

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer