2024 Generation Next winner Gabriel Boulanger (Q&A)

Gabriel Boulanger

Senior Manager, Customer Strategy & Planning - Ice Cream Canada, Unilever Canada 

Gabriel Boulanger started his career as a rep in convenience stores for Unilever Canada’s out-ofhome ice cream business. He now leads strategy and planning for the company’s ice cream business.

“There’s never a dull moment. It’s super dynamic,” Boulanger says of a role that includes making decisions on everything from promotions to budgets.

Boulanger says his strengths include the ability to adapt to different situations and to deal with multiple stakeholders. “Always having different tasks to do and different meetings to deal with is super motivating. I’m learning every day.”

He’s a big fan of thinking outside the box, and in a previous role was instrumental in launching a limited line of Canadian-themed ice creams, with flavours such as Nanaimo bar and butter tart.

Boulanger is always eager to expand his business scope and, for the first time this year, served as a master of ceremonies at a company-wide event. “Every time you have an opportunity to show up and make a difference, embrace the opportunity!”

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer