2024 Generation Next winner Jake MacDougall (Q&A)

Jake MacDougall

Associate Director, Sobeys - National, Kraft Heinz Canada

After graduating from Wilfrid Laurier University with an economics and business degree, Jake MacDougall found himself working at Nielsen as a market analyst in 2013. “My time at Nielsen truly jump-started my career and passion for the CPG industry,” he says.

MacDougall joined Kraft Heinz in 2018, where he’s held various roles in sales and strategic planning. He’s currently a sales director responsible for the Sobeys relationship. “My team and I are focused on continuing to build on our partnership with Sobeys, delivering our financial metrics and, ultimately, providing the best possible experience for the consumer,” he says.

MacDougall’s success at work stems from his passion for his job, the industry and Kraft Heinz itself. “I really enjoy how dynamic and ever-changing the job and the industry are,” he says. “And working for Kraft Heinz, we have such an important role within all of the communities we service, whether it be programs like Kraft Hockeyville or our partnership with Food Banks Canada. These programs have such a positive impact in our communities, it really makes you proud to be part of it.”

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer