2024 Generation Next winner Jennica Fudge (Q&A)

Jennica Fudge

Manager, Marketing Planning and Projects, Farm Boy

Never afraid of hard work or seeking better ways of doing things, Jennica Fudge has improved the flow of communications and knowledge between marketing and category teams as well as Farm Boy’s agency partners. The result? Better content in flyers and online platforms. Weekly in-store demonstrations have also increased shopper consideration of Farm Boy.

Leveraging her agency background in production and design prior to joining Farm Boy in 2018, Fudge streamlined agency collaboration by having all outside partners on the same call for meetings. 

She also proactively shares product finds with category managers. “As a close collaborator with our category teams, I’ve had the opportunity to suggest various types of products that align with our commitment to offering fresh, high-quality options to our customers,” explains Fudge. “It’s exciting to see how some of those ideas have been reflected in our stores.”

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer