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2024 Generation Next winner Mariline Mailhot (Q&A)

Director, Marketing, Innovation and Product Development - Ice Cream, Agropur Cooperative
12/16/2024
Mariline Mailhot
Director, Marketing, Innovation and Product Development - Ice Cream, Agropur Cooperative

Mariline Mailhot

Director, Marketing, Innovation and Product Development - Ice Cream, Agropur Cooperative

During her 14-year career, Mariline Mailhot has been involved in the launch of more than 150 products in Canada, an achievement in which she rightfully takes pride.

I’m really passionate about food in general and in having more options for Canadian consumers,” she says, adding that it’s important to launch products that answer consumers’ emotional and functional needs.

Mailhot is particularly proud of the 2019 launch of Natrel Mochi, an ice cream treat wrapped in sweet rice dough and, in 2023, the launch of ice cream bites wrapped in cookie dough. Products such as these bring new shoppers into the frozen aisle by meeting their needs and generating value for them, she says. 

Aside from spearheading product launches, “I really like to empower my people and get them to unleash their full potential,” says Mailhot, who leads an 11-member team. “It’s very motivating to make sure I’m seeing their superpowers” so they can bring value to the organization.

Mailhot is on the board of Canadian Food Innovation Network and says Canada has the talent to be a global leader in the food and beverage industry. 

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer

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