2024 Generation Next winner Mitch Cornelius (Q&A)

Mitch Cornelius

Manager, Independent Business Operations, Federated Co-operatives Limited

With a passion for the grocery sector that dates back to working at his family’s independent grocery store as a kid, Mitch Cornelius has been demonstrating his leadership acumen since joining Federated Co-operatives six years ago. In the last five years, his leadership and dedication have contributed to a 30% increase in sales for his business unit. 

Always looking for ways wholesalers and retailers can better service the needs of their communities, Cornelius has been instrumental in executing strategies for improved relations and service to Indigenous communities. Through his efforts, for example, a partnership was established between the Bear Clan Patrol—a community-based solution to crime prevention in Winnipeg—and a local, independent grocer that resulted in some $750,000 in provided support. Similar initiatives have provided essential food, fuel and home goods to underserved populations. “[This award] is a validation that the work we are doing collectively matters,” says Cornelius.

When he’s not driving engagement and forging partnerships, Cornelius enjoys sharing knowledge and inspiring others. “Leadership and the ability to help others grow and support that growth is really what drives me,” he says.

See the full list of Generation Next 2024 winners profiles.

Profiles were first published in the December 2024 issue of Canadian Grocer