2025 Generation Next winner Laura Morrill

Laura Morrill doesn’t just build brands. Over her 13 years at Nestlé Canada, she has helped reshape how marketing teams develop talent, collaborate across business units and prepare for the future of the industry.

Named Marketer of the Year twice at Nestlé, Morrill says one of her
career-defining moments came through leading growth for Starbucks Retail Coffee. She transformed how Canadians experience Starbucks at home, building new partnerships and introducing innovations that tap into what consumers love about the brand.

Beyond driving business results, Morrill founded the Change Catalysts initiative in 2024, creating mentorship programs and cross-functional collaboration across Nestlé’s seven business units to foster the next generation of marketers.

“I believe the strongest brands are built by empowered teams, so I invest in developing talent, fostering creativity and shaping a culture where people feel inspired to push boundaries,” she says. “When we elevate people, we elevate brands.”

That conviction extends beyond her portfolio. Through her ongoing leadership with Kids Help Phone, she’s mobilized teams across Nestlé to support youth mental health, reflecting her firm belief that marketing is
about building trust and driving change where it matters most.

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.