2025 Star Women in Grocery Award Winner Kairsti Fraser (Q&A)
Kairsti Fraser
Store Manager
Safeway, Winnipeg
Sobeys Inc.
How did you get your start in the grocery industry?
The grocery business started as a part-time job for me. I quickly took on new roles and responsibilities and enjoyed the fast-paced working environment. I thrive in a team environment, working together to create a shopping destination for our customers. My great-grandfather ran his own small grocery store for 50 years and as my grandmother tells me, “It’s in my blood.”
Proudest career accomplishment?
The promotions I have received are fantastic accomplishments, starting as a cashier and working my way up to store manager. However, the accomplishment I am most proud of comes from mentoring others. Last year, at a banner meeting, I was so proud to have two former assistants that I mentored sitting alongside me now as store managers. At this year’s meeting, there will be another former assistant who will join us as a store manager. I am most proud of seeing them achieve their goals.
What keeps you inspired and motivated in your role?
Engaging with my team and the community that we serve. The needs of our customers are ever changing. Getting to know our customers allows us to provide a superior shopping experience. I love mentoring others and helping them to progress their careers and achieve their goals.
How would you describe your leadership style?
My leadership style has changed and evolved over time. Throughout my career, I have taken leadership qualities from different managers to develop my style. I started as more of a controller, but now my style is more of a ‘“relator.” Most importantly, I have learned where I need to flex my leadership style to be more effective in different situations.
What is your best quality or superpower?
I am a problem solver—it’s a huge part of my job. That can be anything from troubleshooting a new program or system to minor repairs to helping at other stores. No matter what the issue is, I work to find a solution, usually with the motto, “I don’t know but I am sure I can figure it out.”
How do you like to spend your time outside of work?
I enjoy staying active—playing hockey in the winter and softball in the summer. My leadership continues outside the store as head coach of two rugby teams in our community. When I have spare time, I like to be at home spending time with my boyfriend and my dog—preferably enjoying the sunshine in the backyard.
Click here for the full list of 2025 Star Women in Grocery Award winners.