2026 Star Women in Grocery Award Winner Pam Kellogg (Q&A)

Pam Kellogg

Vice-President, Consumer Marketing
Burnbrae Farms

How did you get your start in the CPG business?

I got my start as assistant brand manager at Campbell’s Soup as a co-op student. I enjoyed the balance of leveraging my analytical skills and love of data with the creative side of brand management. It was a tremendous experience and throughout my career I have been a champion for recruiting co-op students. 

Can you share some career highlights? 

My full-time journey in food started with Conagra Brands, where I spent more than a decade in a variety of marketing and sales roles. During the first five years, we focused on a major business transformation, and it was incredibly fulfilling to achieve. I spent the next five years focused on uncovering insights to drive consumer and customer wins. 

In marketing leadership roles at Maple Leaf Foods, highlights included creating the Mina halal brand, launching Prime Raised Without Antibiotics and developing Prime Masterbrand campaigns in English, French, Cantonese, Mandarin and Hindi. At High Liner Foods, accomplishments included modernizing Captain High Liner, developing new revenue streams and leading through COVID. 

My current role at Burnbrae Farms entails leading consumer marketing with the goal to grow egg consumption. Highlights include innovation, bringing to life the “A Lot Goes into A Little” campaign and partnering with Canada Soccer and the Canadian Premier League. My role also features public relations, which is an exciting new skill set to tackle. 

What habit or mindset has had the biggest influence on your career growth? 

“There is no growth in the comfort zone and no comfort in the growth zone.” This quote was shared at a Conagra Brands leadership meeting early in my career and it deeply resonated with me. It gives me the courage to pursue new skills in different roles and to grow as a team. 

What’s the best part of your role and what’s the most challenging?  

The best part of my role is coaching, mentoring and assigning stretch roles to give opportunities for team members to practice and build new skills. I do this at Burnbrae Farms and with colleagues I’ve worked with in previous companies. Keeping in touch and being a trusted sounding board for others is important to me. Being a good mentor is a way of giving back since I have had great mentors myself.

The most challenging part of my role is crisis management. You don’t know when the next crisis will happen, so it’s important to have a playbook in place and a team with strong communication and problem-solving skills.

Best advice for women starting out in the industry? 

Create a legacy in every role you’re in.  

What do you like to do outside of work? 

I look forward to something every day. Take Thursdays as an example—it’s my Grey’s Anatomy and wine night. I’ve watched every episode since season one. Saturdays are another example, when I go hiking with my Doberman Pinscher who never gets tired.

Can you share a fun fact about you? 

I’m a Kellogg who prefers eggs over cereal. I am loyal to PAM cooking spray, a brand I enjoyed marketing and selling at Conagra Brands for many years.

Click here for the full list of 2026 Star Women in Grocery Award winners.