A few firms (including Innova, Nourish Food Marketing and ADM) predict gut health will become more important in 2022 as consumers become more aware of the link between gut health and things like immune health, energy levels, improved sleep and mood.
While probiotics and prebiotics have been familiar to consumers for awhile, a new “biotic” is emerging. “We’re starting to see some of the suppliers in the industry talk more about postbiotics,” says Innova’s Williams. Postbiotics, as defined by Harvard Health, refers to the waste left behind after prebiotics and probiotics are digested, which can be beneficial for gut health.
This article appeared in Canadian Grocer's December 2021/January 2022 issue.