7-Eleven offers pizza delivery, continues focus on fresh foods
Made from 100% Canadian wheat and using authentic natural sourdough imported from Italy, 7-Eleven has introduced a hand-stretched pan pizza to stores in Vancouver. The pizzas are available for delivery and mark another example of the retailer testing more premium prepared foods.
In addition to a homegrown crust, the pizzas utilize slow-dry cured pepperoni from Montreal and three types of 100% Canadian milk cheeses: a provolone and parmesan from Ontario and a mozzarella from British Columbia.
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During December, Canadians can sample the pizzas for free every Friday between 2 p.m. and 4 p.m. The retailer announced the new pizzas on Twitter, with a video featuring a local comedian surprising consumers at home with a free pizza.
There's a NEW Pizzeria in TOWN, served fresh inside your local Sev.🍕Pizza's are made in Canada with Canadian ingredients, using classic Italian techniques...that's Amore! Available hot from the oven in minutes 24/7 or Get it Delivered. Free samples available every Friday 2-4pm! pic.twitter.com/qiYZyfvMwt
— 7-Eleven Canada (@7ElevenCanada) December 2, 2019
“The crust is arguably the most important piece of the pie, so we took our time to develop an authentic tasting dough that we knew people would love,” said Norman Hower, vice-president and general manager for 7-Eleven Canada. “Our goal for our new pizza recipes was to provide a quality, delicious pizza hot from our store ovens in minutes twenty-four seven--or delivered to your home.”
In recent weeks, the retailer launched premium slider sandwiches in the Dallas area, and before that new items such as ethically-sourced Indonesian coffee. The company reported in July its highest operating income ever, seeing an increase of store sales by 3.4% and those gains are driven by fresh and prepared foods.
A version of this story appeared at StoreBrands.com.