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7-Eleven offers pizza delivery, continues focus on fresh foods

C-store chain is using Canadian ingredients to make its new, hand-stretched pizzas

Made from 100% Canadian wheat and using authentic natural sourdough imported from Italy, 7-Eleven has introduced a hand-stretched pan pizza to stores in Vancouver. The pizzas are available for delivery and mark another example of the retailer testing more premium prepared foods.

In addition to a homegrown crust, the pizzas utilize slow-dry cured pepperoni from Montreal and three types of 100% Canadian milk cheeses: a provolone and parmesan from Ontario and a mozzarella from British Columbia.

READ: Grocery panel chats in-store dining and HMR at RC Show 2018

During December, Canadians can sample the pizzas for free every Friday between 2 p.m. and 4 p.m. The retailer announced the new pizzas on Twitter, with a video featuring a local comedian surprising consumers at home with a free pizza.

“The crust is arguably the most important piece of the pie, so we took our time to develop an authentic tasting dough that we knew people would love,” said Norman Hower, vice-president and general manager for 7-Eleven Canada. “Our goal for our new pizza recipes was to provide a quality, delicious pizza hot from our store ovens in minutes twenty-four seven--or delivered to your home.”

In recent weeks, the retailer launched premium slider sandwiches in the Dallas area, and before that new items such as ethically-sourced Indonesian coffee. The company reported in July its highest operating income ever, seeing an increase of store sales by 3.4% and those gains are driven by fresh and prepared foods.

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