Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods industry, released its "The Why? Behind the Buy" report on grocery shopper habits.
Findings on shopping trends include:
72 per cent of shoppers make a list for their routine grocery trip
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54 per cent buy more items on sale; 33 per cent going online or using apps to save money
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85 per cent of shoppers say store circulars influence them
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Acosta conducts "The Why? Behind the Buy" survey two times per year. The respondents are more than 1,000 everyday shoppers, randomly selected across all generational, economic and ethnic groups across the United States. The current survey was fielded in July 2011.
To access the full report, visit www.Acosta.com/why.