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Air Miles expands rewards program to wholesale clubs, alcohol retailers

Company introduces expanded credit card multipliers and receipt-scanning offerings
Jillian Morgan, female, digital editor for Canadian Grocer
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Air Miles credit card holders will earn two times the Miles at any eligible wholesale club or alcohol retailer.

Air Miles collectors in Canada can now earn rewards at wholesale clubs and alcohol retailers in addition to grocers.

"How we buy groceries, everyday essentials, and little luxuries is shifting, and we believe the way brands reward Canadians needs to change to keep pace. Consumers are looking for programs that give them greater flexibility and help them save money, and we're leading the way with program innovations," said Shawn Stewart, president of Air Miles, in a release. "In 2023, Air miles gave Canadians $76 million in redemption value on everyday essentials. With the program changes we're announcing today, we are giving Canadians better earning power nationally and expect to issue 60% more Miles to our credit card holders in this category – without being tied to any one retailer or loyalty program."

Air Miles credit card holders will earn two times the Miles at any eligible wholesale club or alcohol retailer. BMO Air Miles World Elite Mastercard collectors earn two Miles for every $12 spent at any eligible grocery store, wholesale club, or alcohol retailer. BMO Air Miles Mastercard users earn two Miles for every $25 spent.

Starting May 23, collectors can earn Bonus Miles on eligible purchases at alcohol retailers across Canada via receipt-scanning. 

Finally, the company welcomed Instacart to airmilesshops.ca, allowing collectors to earn rewards on grocery delivery.

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