Is Amazon Go headed to the Big Apple?

New York City locations marks the convenience store's entry to the East Coast

Amazon is planning to open one of its cashier-less convenience concepts in New York, evidenced by several listings posted on the e-commerce giant's jobs page.

The Seattle-based company is seeking at least three positions for a planned Amazon Go store in the Big Apple: store manager, assistant store manager and training lead associate. The new store will mark the format's entrance into the East Coast.

Amazon Go's technology automatically detects when products are taken from or returned to shelves, and keeps track of the items in a virtual cart. Shoppers check in by scanning a barcode on a dedicated mobile app, and, upon leaving, are charged via their Amazon account.

Amazon Go stores provide a "curated selection" of ready-to-eat breakfast, lunch, dinner and snack options made by both Amazon chefs and select local kitchens and bakeries. Grocery items range from staples such as bread and milk to artisan cheeses and locally-made chocolates.

Amazon already is planning an Amazon Go store in San Francisco and two in Chicago, having listed jobs in both cities on its board earlier this year. In the past month, it opened its second and third locations in Seattle.

The first Amazon Go store was intended to open to Seattle shoppers in March 2017, but problems with the technology fueling the format delayed the debut by 10 months. During a presentation at this year's Shoptalk event, Dilip Kumar, VP of technology for Amazon Go and Amazon Books, said challenges here included the ability to pull off the "just walk out" technology in a way that makes it seamless and effortless; creating algorithms that are beyond state-of-the-art for its computer vision and machine learning to solve problems of who took what; and creating a robust hardware and software infrastructure to support everything.

READ: Amazon’s checkout-less store is finally a go

Since solving the dilemma, Amazon has been hard at work expanding the concept to other markets. But it's not without its fast followers: While other grocery retailers, such as Walmart and Albertsons, are working on similar technology of their own, two truly rival concept stores have opened in San Francisco in the past month, both powered by technology companies.

READ: Ready, set, shop! Amazon Go times consumers’ shopping trips

A concept from San Francisco-based technology startup Zippin, whose checkout-free software platform integrates its own software with readily available hardware, combining overhead cameras and smart shelf sensors to accurately show what shoppers are picking up or replacing on shelves. The company claims that while "early approaches" such as Amazon’s have relied solely on cameras to track purchases, which caused the problems that resulted in the delay of the store's public debut, Zippin's combined technologies assure the "highest level of accuracy," working even in a crowded store.

Standard Market, powered by San Francisco-based artificial-intelligence company Standard Cognition, uses a system of cameras and other technology to let consumers shop and pay without scanning or stopping to check out. One major differentiator here, though, is the lack of facial recognition technology – something Standard Cognition claims helps alleviate concerns over privacy that have arisen surrounding Amazon Go.

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