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Amazon makes customers an offer they can refuse

Make an Offer program allows customers to haggle with third-party sellers

Amazon is taking a page from the book of traditional marketplaces. The company announced a new program yesterday called "Make an Offer" that allows customers to negotiate with sellers on more than 150,000 items sold. "In a recent survey of our sellers, nearly half of the respondents told us the ability to negotiate prices with customers would be important to drive more sales on Amazon," Peter Faricy, VP for Amazon Marketplace, in a statement. "'Make an Offer' delivers that functionality and makes customers feel confident they are getting the item they want a the lowest price possible." Right now the program only covers select items like collectibles and art, but Amazon plans to expand. Read the full story here.

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