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Amazon unveils Wickedly Prime private label food brand

Company's first food brand targets foodies

Amazon's push into private label is continuing with the launch of a brand.

Wickedly Prime seems to target the more "foodie" Amazon customer and features snacks such as popcorn, blue corn tortilla chips, sweet potato tortilla chips and soft shell almonds.

"We are Wickedly Prime, and our passion to experience and share the best flavours on earth has inspired us to create a new line of distinctive foods and beverages," reads the website.

The page also features recipes and prep ideas for how the snack items can be used.

The items are available exclusively to Amazon Prime members.

Amazon first began rolling out private-label food products last June, including the Happy Bella and Mama Bear brands.

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