Another reality show looks for the next great product

Joining the ranks of Canada's hit reality show Recipe to Riches, there's a new U.S. show that is giving every day Americans the chance to get their product on supermarket shelves.

READ: N.S.senior wins Food Network's Recipe to Riches

Supermarket Superstar, on the Lifetime channel, will debut July 22, with each one-hour episode following three home chefs as they pitch their product concepts to food big-wigs like cookie mogul Debbi Fields of Mrs. Fields Cookies.

READ: As seen on TV

Like Recipe to Riches, the show follows food from concept to consumption, with finalists presenting their produce to the CEO of The Great Atlantic & Pacific Tea Company.

The ultimate winner will get $10,000 in prize money and $100,000 worth of product development advice, and the product in A&P stores across the U.S.

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