Jason Chong

Jason Chong

Category Management, Starbucks

Author Profile

Jason Chong leads the insights and category management function for Starbucks Coffee Canada’s Channel Development team. Having partnered with companies like Coca-Cola, Pepsi, and Canada Dry Mott’s, Jason brings a wealth of industry knowledge about Canada’s beverage landscape. He is the author of the "BevWire" blog series for Canadian Grocer. Contact him on LinkedIn or Twitter

ARTICLES BY THIS AUTHOR

3/5/2018
Goodbye cola wars, hello coffee wars

Jason Chong
1/15/2018
Diet Coke revamps, but tough road ahead
An aging customer base and changing tastes are fueling a revamp, as Diet Coke looks to reinvigorate through younger and multicultural audiences.

Jason Chong
9/25/2017
Ready to drink -- coffee's next high growth frontier

Jason Chong
6/28/2017
What it takes to win in the coffee aisle at grocery

Jason Chong
3/6/2017
The battle to control Nestea's destiny

Jason Chong
11/20/2016
How Coca-Cola life can enjoy long-term success

Jason Chong
8/18/2016
Growing centre store through coffee

Jason Chong
6/22/2015
Can craft soda gain traction?

Jason Chong
3/26/2015
Coca-Cola bottle turns 100

Jason Chong
1/4/2015
Amazon wins big with Coke and Pepsi launches

Jason Chong
10/16/2014
Cola war continues with Pepsi True launch

Jason Chong
7/20/2014
Vitaminwater refreshes Canadian product portfolio
Magic number for drink flavours in the marketplace is twelve

Jason Chong