Jenny Thompson

Director

Author Profile

Jenny Thompson is a director with Ipsos Canada supporting the FIVE service, a daily diary tracking what individuals ate and drank yesterday across all categories, brands, occasions and venues.

ARTICLES BY THIS AUTHOR

10/3/2024
As Canada’s population diversifies, the definition of comfort food is evolving
Ipsos’s Jenny Thompson on the evolving comfort zone

Jenny Thompson
6/23/2024
How grocers can reconnect with digitally savvy gen Zs through better-for-you snacking
Ipsos’s Jenny Thompson examines the snacking patterns of the connected generation

Jenny Thompson

Jenny Thompson

Author Profile

ARTICLES BY THIS AUTHOR

As Canada’s population diversifies, the definition of comfort food is evolving

How grocers can reconnect with digitally savvy gen Zs through better-for-you snacking