Jenny Thompson

Director

Author Profile

Jenny Thompson is a vice-president with Ipsos Canada supporting the FIVE service, a daily diary tracking what individuals ate and drank yesterday across all categories, brands, occasions and venues. She is the author of "Eating in Canada" blog series for Canadian Grocer. You can reach her at [email protected].

ARTICLES BY THIS AUTHOR

10/19/2025
Cozying up to value
Value-conscious shoppers want solutions that save time and money

Jenny Thompson
7/1/2025
Tariffs and consumer habits are shifting, but there’s a way for retailers to win
Jenny Thompson of Ipsos on balancing value and loyalty in uncertain times

Jenny Thompson
2/17/2025
Consumers are seeking food and beverage products that marry wellness and decadence
Jenny Thompson of Ipsos on Canadians’ changing eating preferences

Jenny Thompson
10/2/2024
As Canada’s population diversifies, the definition of comfort food is evolving
Ipsos’s Jenny Thompson on the evolving comfort zone

Jenny Thompson
6/22/2024
How grocers can reconnect with digitally savvy gen Zs through better-for-you snacking
Ipsos’s Jenny Thompson examines the snacking patterns of the connected generation

Jenny Thompson

Jenny Thompson

Author Profile

ARTICLES BY THIS AUTHOR

Cozying up to value

Tariffs and consumer habits are shifting, but there’s a way for retailers to win

Consumers are seeking food and beverage products that marry wellness and decadence

As Canada’s population diversifies, the definition of comfort food is evolving

How grocers can reconnect with digitally savvy gen Zs through better-for-you snacking