Mike Ljubicic is managing director at NielsenIQ (NIQ), where he leads the company’s business operations across the Canadian market. Mike has spent his entire career in the fast-moving consumer goods (FMCG) and retail industries, beginning with early experience working in grocery stores. At NIQ, Mike is responsible for driving market execution for new initiatives and acquisitions, while aligning the Canadian business with NIQ’s broader innovation strategy across omni-panel, technology and e-commerce.