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08/05/2021

The Big Carrot introduces “Unpacked”

Grocer serves eco-conscious consumers with new waste-free zone

Natural food retailer The Big Carrot is helping customers cut back on packaging with its new waste-free department.

Called “Unpacked by The Big Carrot,” the 1,800-sq.-ft. department, located at the Danforth Community Market location in Toronto, features products from across departments, including bulk, eco home, grocery, dispensary, and body care.

Billed as a one-stop eco-friendly shop, Unpacked is part of a recent expansion by The Big Carrot, which has a second location in Toronto’s Beach neighbourhood.

Read: The Big Carrot adds two new additions

“We have expanded our waste-free offering to cater to eco-conscious consumers, while trying to reduce our own carbon footprint,” says Laura Iamundo, marketing manager/project manager at The Big Carrot Community Market. “These days, customers are seeking more information, education and ways to live sustainably—a common goal we share. We’re happy that Unpacked and its product offerings can support these important and ever-growing priorities.”

As of July 30, customers who bring their own containers receive a 25-cent discount on their Unpacked purchases. Naturally, The Big Carrot is asking customers to bring clear and clean containers, and reusable bags aren’t permitted at this time due to COVID-related safety concerns. Those without their own containers can purchase mason jars and weck jars to get them started, if they so desire. 

The Big Carrot is planning to hold a grand opening later this month (postponed from the weekend of July 30-31). The grand opening will feature giveaways, samples, and more.   

“Unpacked has garnered much enthusiasm from our regular customers and new customers alike. Our community is excited about the new addition to the Big Carrot family and neighbourhood,” says Iamundo. “The grand opening is an opportunity for us to showcase our new department and celebrate this new beginning with our wonderful customers, and welcome new customers who have never shopped with us before.”

The Big Carrot is also currently looking at ways to minimize and/or eliminate packaging in other store departments, including meat and deli.

“We want to continue on the path as a leader in sustainability and we continue to take a hard look at how we can do better,” says Iamundo.

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