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The big squeeze

Cold-pressed juice is healthy for consumers and, quite possibly, big brands

Once upon a time coffee was just coffee. A cup of Joe. Then Starbucks and premium coffee arrived.

Now it may be juice’s turn to go high-end. Cold-pressed juices, which are dense beverages made of nutrient-rich ingredients like kale, spinach or beets, are catching on.

A sure sign of the trend is that consumer packaged goods companies launching products and picking up brands, the New York Times notes.

Hain Celestial Group has inked a partnership with BluePrint, a maker of juices in flavours like beet-apple-carrot-lemon-ginger. Meanwhile, Starbucks has bought its own brand, Evolution Fresh.

Read more here.

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