Brian Ross

Brian Ross

President, Precima

Author Profile

Brian Ross is the President of Precima, LoyaltyOne’s advanced analytics solution. Drawing on his extensive experience in customer loyalty marketing and advanced analytics, he works with leading North American retailers and manufacturers to implement world-class customer management strategies. He is the author of the "Shoppertunities" blog series for Canadian Grocer. Contact him at: [email protected]

ARTICLES BY THIS AUTHOR

8/19/2019
A step-by-step guide to optimize your pricing strategy: Part 2
Loyalty programs offer more than just rewards for your shoppers. In fact, digital loyalty programs provide a wealth of customer information, including shopping habits and preferences, that retailers are able to use to gain greater insight about their customers.

Brian Ross
6/17/2019
A step-by-step guide to optimize your pricing strategy

Brian Ross
11/20/2018
Getting a head start on e-grocery

Brian Ross
9/9/2018
Two-hour delivery is not enough
How grocers can succeed in an e-commerce world where competition is everywhere

Brian Ross
5/14/2018
Why artificial intelligence is crucial to better business software

Brian Ross
3/19/2018
Embracing a (real) omnichannel strategy

Brian Ross
8/28/2017
Enhancing the customer experience with technology

Brian Ross
2/13/2017
Trending: Personalization gets hyper

Brian Ross
1/11/2017
Learning from the masters
How leading retailers are setting the bar high for true personalization

Brian Ross
9/13/2016
A brave new approach to digital personalization

Brian Ross