Many Canadians have discovered (or rediscovered) the joy of cooking, and they’re getting more comfortable preparing fish and seafood dishes at home. Here, Michael Cheaib, business resource manager at Lagoon Seafood, discusses the latest trends in fish and seafood and how grocery retailers can lure even more customers to the category.
According to Nielsen, fresh seafood sales were up 9% to $787 million, while frozen seafood sales jumped by 20% to $1.07 billion, in the 52 weeks ending Nov. 21, 2020. What’s driving consumer interest in the category?
As Canadians try new recipes at home, many are finding that fish and seafood is quick and easy to prepare. As a result, we’re seeing increased demand for our fresh products such as salmon, cod, haddock and shrimp. Consumers also have a strong appetite for value-added, ready-to-cook and ready-to-eat items, so products such as our bacon-wrapped scallops, seasoned salmon tartare, and salmon and tuna sashimi are very popular. Consumers appreciate the convenience factor of these products, as well as the ability to prepare and enjoy these items at home.