Maple leaves and marketing: The trouble with 'Buy Canadian' "Canadian patriotism is a mindset rather than a marketing tactic. It is about building trust over time, not securing a quick sale with a maple leaf sticker" How shoppers are buying Canadian More than a trend, buying local reflects shoppers’ values—and offers retailers the opportunity to connect Hartman Group: Brands must rethink strategy as culture reshapes food choices Report finds consumer brands must develop strategies to reach consumers with evolving cultural norms, shifting values FreshCo launches “That’s Fresh” campaign Discount chain debuts new brand platform
