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Canada's produce power players

Canadian Grocer talks with some of the country's top produce experts

In Canada, it's safe to say we're fresh obsessed.

Figures from Nielsen show that vegetables and fruit were among the Top 5 fastest-growing categories in grocery last year, up 8% and 5% respectively.

The key for grocers is how to take advantage of this sales opportunity and make the most of the produce department at a time when consumers are looking to make healthier food choices.

With that in mind Canadian Grocer spoke with some of the country's top produce experts to learn how they stay ahead of the pack in four key areas: supplying, buying, merchandising and category management.

Click on the links below to learn more:

BUYING - Mimmo Franzone, Longo's HERE

SUPPLYING - John Russell, J.E. Russell Produce Ltd. HERE

MERCHANDISING - Sergio Mazzuca, Fortinos HERE


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