Canadian Grocer's most-read stories of 2019
2019 was a busy year.
Major marketing initiatives for two national grocery chains, a new president for PepsiCo Foods Canada and a stellar lineup of Star Women in Grocery winners are a few of the areas that made headlines at CanadianGrocer.com.
As we usher in the new year, we take a look back at the most-read stories we published in 2019.
Real Canadian Superstore shows how to ‘shop like a mother’
For a 2019 advertising campaign, the Loblaw-owned chain used humour (and actress Catherine Reitman from CBC’s Workin’ Moms) to tap into consumer behaviour.
Read the fully story here.
The secret to Costco’s success lies in supply chain efficiency
Though this column was published in 2014, Marc Wulfraat's explanation of the retailer's ability to minimize 'fingerprints' is a story that continues to resonate with readers today.
Read the fully story here.
The 2018 Annual Market Survey
From trade spats to rising labour costs, the grocery industry was hit with a few challenges in 2018 and we broke it down in our annual market survey.
Read the fully story here.
Introducing Canadian Grocer’s 2019 Star Women winners
From store managers to senior VPs, we celebrated 29 women from across the country and the industry.
Read the fully story here.
Loblaw’s Sarah Davis takes on expanded role
The Brampton, Ont.-based grocery company expanded the duties of its president (and former Star Women in Grocery winner) Sarah Davis to include responsibility for its 13-member board, and more.
Read the fully story here.
Loblaw launches ‘no name’ beer in Ontario
Canada's largest grocery introduced its no name beer at LCBO locations in the province with a “buck-a-beer” promotion.
Read the fully story here.
PepsiCo Foods Canada names new president
Former Star Women in Grocery award winner Cara Keating was promoted from vice-president customer development to president of the company.
Read the fully story here.
All about Aldi. And Lidl
Back in 2015, IGD program director Stewart Samuel looked at German grocery store chains Aldi and Lidl, what set them apart from conventional grocery chains and the tactics they employed to lure in shoppers.
Read the fully story here.
Empire makes executive changes as it continues to reshape business
As it continued to cut costs under its Project Sunrise turnaround initiative, the Stellarton, N.S.-based grocery company streamlined operations.
Read the fully story here.
Sobeys campaign celebrates food and family
New advertising focused on important family moments and the role food could play.
Read the fully story here.