Canadians brace for impact of food inflation as holiday season approaches: Report

Consumers preparing for the return of in-person gatherings this year seek savings at the grocery store
thanksgiving turkey dinner

Canadians are ready to revive their Thanksgiving and holiday traditions after years of socially distanced festivities. But with decades-high inflation driving up food prices, consumers are taking steps to stretch their grocery spending. 

A new report from Butterball found the majority of Canadians are planning to celebrate Thanksgiving (66%) and the holidays (78%) this year by hosting friends and family or attending a gathering. 

But many – around three quarters – anticipate higher grocery bills will impact those celebrations. In particular, millennials and gen X expect to bear the brunt of inflation this holiday season. 

Despite those concerns, almost half of hosts won’t be scaling back their spread. Around 30% of respondents plan to save money by buying in bulk or opting for cost-effective menus, even as 69% plan to include turkey as the main dish.

The findings comes as Dalhousie University’s Agri-Food Analytics Lab, in partnership with Caddle, released its findings on how Canadians are coping with higher food prices. Many reported using loyalty program points to pay for groceries (33.7%), as well as weekly flyers (32.1%) and coupons (23.9%).

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