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Canadians rethink traditional Thanksgiving menus, look to save money: Report

Butterball’s 2023 outlook found that young consumers plan to blend family favourites and unique recipes this year
butterball 2023 thanksgiving outlook

A growing number of young Canadians plan to combine traditional and unique recipes this Thanksgiving.

Butterball’s 2023 Thanksgiving outlook report found that while half of young consumers are sticking to a classic menu, 35% will blend old and new recipes. 

Among the 90% of young Canadians celebrating Thanksgiving this year, 67% say they’ll serve turkey. 

Respondents aged 31 to 40 are slightly more likely to opt for a traditional menu (50%) than those aged 20 to 30 (39%).

Forty-five per cent of first-time hosts plan to have a traditional Thanksgiving meal.

As food prices remain high, 55% of Canadians aged 20 to 40 say they’ll be looking to save money this year by either cutting back on grocery spending or opting to host a potluck.

The data was gathered from an online survey of 1,120 Canadians aged 20 to 40, fielded by Angus Reid Group.

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