Carlton Cards campaign supports Canadian Mental Health Association

Who: Carlton Cards

What: The greeting card company is supporting the Canadian Mental Health Association (CMHA) this Mental Health Awareness Month (October) with a national campaign.

With its retail partners, Carlton Cards is encouraging Canadians to send a greeting card to those they care about in support of the CMHA. 

Each time someone buys one of the company’s greeting cards in October, a portion of the proceeds, up to $25,000 total, will be donated to the organization.

“At Carlton Cards, we understand the emotional benefit that card sending has on mental health,” Rod Sturtridge, president of Carlton Cards, said in a statement. “Partnering with our retailers to support the CMHA again this year is a great opportunity to promote social connection and support mental health for Canadians.”

The campaign kicked off Oct 1 in stores where Carlton Cards are sold, including Atlantic Superstore, Brunet, Dominion, Familiprix, Federated Coop, Foodland, Fortinos, IGA, Jean Coutu, Lawtons Drugs, Loblaws, London Drugs, Maxi, Metro Ontario, PharmaChoice, Pharmasave, Real Canadian Superstore, Provigo, Safeway, Save On Foods, Shoppers Drug Mart, Sobeys, Your Independent Grocer and select Walmart stores and Zehrs Markets.