Who: Carlton Cards Canada and the Canadian Mental Health Association (CMHA)
What: The pandemic has left some feeling isolated and along, which is why the two organizations are teaming up on a national campaign that encourages Canadians to stay connected and show one another they care by sending or giving a greeting card.
The campaign launches Oct. 1 at participating retailers including Brunet, Familiprix, Federated Co-op, Loblaw banners, Metro Ontario, Save-On-Foods and Sobeys.
“We saw this partnership as an opportunity to promote the importance of social connection and the positive impact it has on mental health,” said Rod Sturtridge, president at Carlton Cards, in a press release.
“We’ve learned that Canadians appreciate the authenticity and thought put into receiving a hand-selected greeting card, with a written personal sentiment to feel more meaningful and genuine.”