Carlton Cards pledges ongoing support for mental health
Who: Carlton Cards
What: The greeting card company will launch its annual “Support Mental Health” campaign on Oct. 1, 2025
The annual campaign aims to promote human connection and raise funds for the Canadian Mental Health Association (CMHA), National.
With support of its participating retail partners, Carlton Cards will donate a portion of proceeds from greeting card sales throughout October. The campaign has raised $435,000 since 2021.
"Carlton Cards prioritizes supporting the community and is proud to work with its outstanding retail partners to raise funds for the CMHA, National, and its mental health programs in Canada," said Paul Werynski, president of Carlton Cards in a press release.
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For 2025, the campaign will also feature a selection of free 'thinking of you' ecards from Blue Mountain and a brand-new digital connection calendar that promotes human connection and self-care. It will feature weekly themes encouraging Canadians to start daily moments of mindfulness throughout the month. Both will be available on carltoncards.ca.
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"At CMHA, we understand the importance of human connection and its relationship to good mental health. That's why we're so grateful to Carlton Cards for their ongoing support," said Marion Cooper, president and lead executive officer of CMHA National, in a press release. "Thanks to Carlton Cards, we are promoting mental health and well-being through social connection. This campaign strengthens individual coping strategies, help-seeking skills, and resiliency."
