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From chaos to competitive edge: Doug Stephens explores retail’s next big leap

Futurist Doug Stephens on retail’s new and bold era of competitive advantage
Retail Prophet Doug Stephens

In a world where the status quo crumbles, retailers must boldly grab the reins of change. As a retail futurist, I’ve witnessed firsthand the seismic shifts reshaping our industry and am excited to share my insights at RCC STORE 24, hosted by the Retail Council of Canada on May 28-29, 2024. My session will reveal new angles to understand and leverage these industry shifts, transforming them into unmatched competitive advantages. It's an era to revolutionize retail as a hub of innovation.

I’ve always felt that RCC STORE 24 is a quintessential event for Canadian retailers, examining critical developments from AI-powered retail to sustainability, global strategies, and data privacy. This year's agenda is a roadmap for decoding retail's future.

At RCC STORE 24, my session Transforming Challenges into Your Future Competitive Advantage will focus on a new and bold era of what it means to compete.  As we collectively face unstable societal systems in education, industry, capitalism, and sustainability, retail is uniquely poised to spearhead a historic transformation. 

In an era of dwindling government trust and underfunded NGOs, retail stands at the cusp of a new opportunity and one that progressive retailers are already harnessing, transforming their brands into societal changemakers and fueling outsized growth in the process. Some are becoming educators, aligning academic development with brand purpose. Others are reversing the toll of climate change – not simply because there’s a moral case to do so but because there’s a strong business case to do so. And some are rewriting the 20th century rules of industrialism and reframing capitalism to work better for all.  These retailers are leading an unstoppable wave of progress. It all amounts to a retail-led industrial renaissance – a theme I'll delve into at RCC STORE 24.

I extend a personal invitation to every retailer aspiring to lead with purpose to join us at RCC STORE 24 on May 28-29, 2024. With Advanced Rates offering significant savings and a 20% discount for group purchases of 5 or more tickets, now is the time to purchase your tickets.  

Let's come together to redefine the role of retail and turn today's challenges into tomorrow's victories.


About Doug Stephens

Doug Stephens is the founder of Retail Prophet and widely recognized as one of the world’s foremost retail industry futurists. His intellectual work and thinking have influenced many of the world’s best retailers, agencies, and brands. He is the author of three internationally bestselling books on the future of retail and consumerism.


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