Chew on this: global gum market to drop

Chewing gum sales are expected to stall, and companies are responding with more innovation
7/9/2013

Global chewing gum markets are set to drop, according to new report. The reason? The economic downturn, combined with a decreasing number of children and teens, a key target group. In 2012, the global chewing gum market was valued at $12 billion, up 14% since 2008, according to U.K.'s Leatherhead Food Research company. But last year, in the U.K., the firm estimated the gum market fell 0.9%. Global gum companies are trying to reverse this trend through innovative new flavours and formats. To read more, go here.

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