Chew on this: global gum market to drop
Chewing gum sales are expected to stall, and companies are responding with more innovation
Global chewing gum markets are set to drop, according to new report. The reason? The economic downturn, combined with a decreasing number of children and teens, a key target group. In 2012, the global chewing gum market was valued at $12 billion, up 14% since 2008, according to U.K.'s Leatherhead Food Research company. But last year, in the U.K., the firm estimated the gum market fell 0.9%. Global gum companies are trying to reverse this trend through innovative new flavours and formats. To read more, go here.